So some international band has made it big, again. Big surprise there. But what about South African music? Are we so far removed from our own beautiful country that we all long to live the American Dream? Is it possible that we keep letting talent slip through our fingers, forcing them to put their dreams on hold because we can’t give their demo’s the time of day?
Our media screams out the achievements of the beautiful and international while saving a ¼ page at the back, under the adverts for diet pills and exotic dancers, for our own brilliant musicians. How can we - a country of diversity and sheer resilience – bow down to those across the ocean? To follow America, we’ll have to give up our originality, gain an immense amount of weight, open a Mac Donald’s on every street corner and make sure that we pollute every inch of green land available to us and any neighbouring country.
OK,so maybe that’s a slightly harsh view on the land of cellulite and fast food but how wrong am I really?
As South African’s, we’ve had the world watch us like monkeys at a zoo, yet we triumphed. We’ve got a government with the education level of a 10 year old, but their no G. Bush. We’ve had more trials and tribulations than success but we pull through every time as a nation. Why should our music be any different?
This is not to point fingers and scream blue murder at the nation’s inhabitants. Of course I listen to international bands. I laugh, cry, dance and fall asleep to some of my favourite tracks that are right out of the heart of America. Yet the talent that we hide from the rest of the world, hide right here under our mountains and plateau, is criminal. We need to set them free, throw them out there and let them take the world by storm with the extremity of South African vasbyt!
Who better than to dream big and succeed than us? Who else can say that they have come from a nation ripped to shreds and stitched back together all in under 100 years? Join the revolution. Support South African music in every shape and form.
And to get you started, try out ALconGINE on Facebook and Dream Big.
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